Thinking about people: Contributions of a typological alternative to associationistic and dimensional models of person perception.
Journal of Personality and Social Psychology, 60, 203-217.
The associationistic view of person perception states that people are perceived in terms of trait covariations. The dimensional view maintains that others are perceived by means of a limited number of dimensions. In contrast, the typological view is that others are perceived in terms of person types, and traits within a given person type have a unique interactive relation. In Experiment 1, associationistic, dimensional, and typological representations of implicit personality theories were empirically derived. The derived stimuli were used in Experiment 2, which examined the effects of person type membership on impression priming and perceived trait belongingness, controlling for associationistic and dimensional factors. As expected, results validated the unique contribution of a typological approach to person perception. Implications of the present findings for the implicit personality theory, stereotype, and person memory literatures are discussed.
©1991 by the American Psychological Association.
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